During the last few months, Roos Steenbruggen and her team were really busy creating a completely new branding for Icing on the Cake. On the first of November 2018, their new website, commercial and brandbook launched. In this article, she will guide you through the process of setting up a completely new corporate identity. The importance of […]
Seven years ago, I started Manic Organic. Back then we were still in the financial crisis, and every initiative that had to do with organic was directly associated with expensive and unnecessary. Today we cannot imagine that anymore. I believe in the essence of organic and natural food being something good, an intrinsic motivation. Natural […]
‘Good evening, this is Simon Verankeren, I would like to reserve a table for tomorrow night. We are with four adults and four children, but I presume you still know!’ Indeed, we still know, good talking to you, Simon. After your last visit to our restaurant I tried to call you a couple of times, unfortunately […]
This term only already makes plenty of large enterprises shiver. The reason for it makes complete sense; what if someone, with a completely different background than you, has a great idea, resulting in a complete demolishment of your industry, business model and thus profit. It sounds rather ridiculous, but what is really happening?